How to reinvent text links without looking like an amateur

Crowdsourcing can create a viral buzz as users view advertisements online, recommend or send favorites to friends, and post links. Tailor your meta description to the website, and down to the page that is designed for your users. And always keep in mind user intent while integrating the above-discussed optimizations …

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Give a thought to plugins when outlining your web strategy

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. If you're like most website owners, at one time or another, you've asked if your website really needs …

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The worst advice I've heard about SEO

I would recommend that you get your developer to noindex these pages. Typically, your domain may be set to renew on a yearly basis. Once you know what you're going to say, it is always useful to plan out the structure of your post. Does anyone know where I can …

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Things to avoid when dealing with LSI

Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of …

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The hidden agenda behind keyword density

It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia's switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of …

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Give a thought to RSS feeds when outlining your web strategy

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. Read and understand heat maps, know your visitors/users and occasionally test your user interface. An SEO keyword is a popular search term your core audience looks for on a regular basis …

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Fun with social media for now

Search algorithms then sift through the data on the index and rank the pages almost instantaneously based on over 200 signals, according to Google. Links are supposed to be used for "citation" purposes, like footnotes in your high school essays. Generating leads becomes the primary goal. Have you seen these …

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The mysterious world of URLs

Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. Search engines are invested in providing users a great mobile experience. When searching for popular keywords, search results are usually mixed with Blended …

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A do-it-yourself guide to page impressions

This does not mean you should shoehorn keywords in at all costs. When a webpage links to any other page, it's called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on …

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Clarification about inbound links

People download deals from companies, read reviews, check prices, and share information. Write interesting and creative content that you know people will share with others. In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank. I asked where I could …

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Create content about bread crumbs

Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. More importantly, an SEO campaign must be a means to an end, not an end in itself. It is vital to see it in its broader business context: What sort of …

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Create content about user generated content

Get a prioritized list of on-page SEO recommendations to help you boost rankings. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Ranking organically in search for product keywords should be an ecommerce stores …

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How we improved our 301 redirects in on week

Information gathering is so crucial in research; gather it and then tabulate it. Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If …

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The professional approach to quality

Click through rate is a good indicator of whether you're attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you're attracting the wrong audience or your webpage content isn't interesting, relevant or useful to the audience, your CTR …

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