What are the merits of long tail search on today's web?

While most users will pay little attention to your URLs, they are important for your basic SEO. But all too often, when we want to improve our site SEO, we fall prey to "quick-fixes", just as we do when we're enticed by fad diets. Walking in the clean outdoors in …

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How to survive your first encounter with URLs

Remember how people say, it's not about what you know, it's about who you know? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. If Google detects even the slightest formatting inconsistency, such as displaying "Rd" in one area and "Road …

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Reasons why marketers love mobile search

It recreates rather than translates a text. It's entirely possible that the website's editor or administrative staff didn't realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate …

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Give a thought to plugins when outlining your web strategy

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. If you're like most website owners, at one time or another, you've asked if your website really needs …

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Fun with social media for now

Search algorithms then sift through the data on the index and rank the pages almost instantaneously based on over 200 signals, according to Google. Links are supposed to be used for "citation" purposes, like footnotes in your high school essays. Generating leads becomes the primary goal. Have you seen these …

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A do-it-yourself guide to page impressions

This does not mean you should shoehorn keywords in at all costs. When a webpage links to any other page, it's called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on …

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