Give a thought to plugins when outlining your web strategy

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. If you're like most website owners, at one time or another, you've asked if your website really needs …

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Fun with social media for now

Search algorithms then sift through the data on the index and rank the pages almost instantaneously based on over 200 signals, according to Google. Links are supposed to be used for "citation" purposes, like footnotes in your high school essays. Generating leads becomes the primary goal. Have you seen these …

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A do-it-yourself guide to page impressions

This does not mean you should shoehorn keywords in at all costs. When a webpage links to any other page, it's called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on …

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