Remember how people say, it's not about what you know, it's about who you know? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. If Google detects even the slightest formatting inconsistency, such as displaying "Rd" in one area and "Road …

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. If you're like most website owners, at one time or another, you've asked if your website really needs …